Alex D’Paula was established in 2009 when Irish-Brazilian fashion designer Alex D’Paula graduated from university.
After multiple collections, fashion projects, corporate uniforms and accessories, we decided to revisit our visual identity and rebrand.
The new logo gains sophistication with a new pictorial mark (logo symbol) in soft curves while keeping the geometric precision translated in our brand through tailoring and minimalism.
Our brand guidelines were reviewed, resulting in colour variations and a horizontal version for more versatility in application.
How do you like our new logo? Let us know!