About Our Brand

Alex D’Paula creates emotionally resonant, slow‑fashion capsules for design‑conscious, urban professionals in their balance era. Each piece is made to last, with a focus on thoughtful design, functionality and self‑expression that goes beyond passing trends.​

Since the very beginning, the brand has been committed to clothes that carry meaning, not just clothes that dress the body. Every piece has a primary focus on design, functionality and expression. Natural fibres, careful construction and refined finishes come together in interchangeable pieces that can be worn, reworn and restyled for years. The aim is a wardrobe that feels timeless, intelligent and inclusive—for people of all colours, genders and sizes.

About the Designer

Irish‑Brazilian designer based in Amsterdam, Alex D’Paula channels a background in tailoring, knitwear and eveningwear into modern, interchangeable capsules built for real life—where work, travel and rest overlap. His work is grounded in new shapes, exquisite finishes and the belief that clothes can hold emotional weight, not just visual impact.

Alex established his brand in 2009, straight out of university. Since then, the designer has showcased his work in platforms such as Fashion Rio (Rio de Janeiro, Brazil), Capital Fashion week (Brasília, Brazil), Wuhan Fashion Week (Wuhan, China), Samsung Designer of the Year (Dublin, Ireland), Budweiser Dream Job (Ireland).

As a designer, he has extensive experience in collection development, ready-to-wear, evening-wear, hand crafted tailoring, knitwear, and bespoke fashion. Not to mention his expertise in corporate projects and uniforms, having developed uniform projects for Vodafone Ireland, PaddyPower, Semi-Novos Localiza and Usiminas.

Experience

2009 – to date Creative Director & Fashion Designer @ ALEX D’PAULA [BH / Brazil > Dublin / IE > Amsterdam | NL]

2014 – 2017 Creative Director and Fashion Designer @ A.GRANDT  [Dublin / Ireland]

2013 – 2014 Visual Merchandiser Menswear & Window Display @ HOUSE OF FRASER [Dublin / Ireland]

2011 – 2013 Senior Visual Merchandiser. @ GAP [Dublin / Ireland]

2006 – 2012 Senior Womenswear Designer and Managing Partner @ RENATO LOUREIRO [Belo Horizonte / Brazil]

Awards

2015 Second Place winner @ The Budweiser Dream Job Competition [Ireland]

2014 Excellence Award Winner @ WUHAN FASHION WEEK - [China]

2014 Winner @ The Vodafone Design Uniform Competition - [Ireland]

2013 Finalist @ The Samsung Designer Of The Year - [Ireland]

2009 Runner Up @ MG Launches New Creators - Competition To Discover New Potential Designers in the State of Minas Gerais. [Brazil]

2009 Golden medal Fashion Designer and best collection @ FUMEC University Award - awarded a scholarship for the post-graduate program in the same university - [Brazil]

Education & Courses

2014 – 2016 The National Tailoring Academy at Louis Copeland / DIT, Dublin - Masters in Tailoring & Bespoke Fashion.

2013 University of the Arts London: Central Saint Martins London / UK -  Draping Womenswear.

2011 University of the Arts London: Central Saint Martins London / UK - Pattern-making Experimental And Explorative  Approaches I & II.

2010 FUMEC University Belo Horizonte / Brazil - Post-grad in Fashion Design.

2005 – 2009 FUMEC University Belo Horizonte / Brazil - Honours Bachelor Degree in Fashion Design.